OKX - Earn Calculator
Overview
OKX earn calculator empowers user's financial decisions. Seamlessly estimate potential earnings and plan user's investment strategies with precision. The intuitive UI simplifies complex interest calculations, helping users make informed decisions.
My contribution
Product strategy User research Product design
The team
1 × product designer 1 × content designer 1 × product manager
Year
2022
Process
Business Goals
Empower users to make informed investment decisions and plan strategies effectively through the Earn Calculator, enhancing financial literacy and driving user engagement.
Discover
I focused on understanding user needs and project objectives. This involved sketching UX designs and brainstorming user interactions to ensure an intuitive and informative tool. Additionally, we conducted secondary research on various exchanges and traditional banking platforms to identify methods for simplifying user interactions and minimizing learning costs.
How might we design an intuitive and informative Earn Calculator tool that simplifies investment decisions, attracts and retains users in crypto investments, and fosters trust and loyalty?
Define
Afrer gathered those research result, we established clear objectives for the Earn Calculator project, including helping users make informed investment decisions, attracting and retaining users in crypto investments, and building trust and loyalty.
These objectives guided our design and development process, ensuring that the tool met user needs while aligning with business goals. We also refined our UX sketches and interaction designs based on user feedback from the testing phase, ensuring that the final product would effectively estimate potential earnings and assist users in planning their investment strategies.
Develop
During the development phase, we translated our defined objectives and refined designs into a functional Earn Calculator tool. Leveraging our UX sketches and interaction designs, we implemented a user-friendly interface that simplifies the estimation of potential earnings and facilitates investment decision-making.
Additionally, we integrated features aimed at enhancing user engagement and trust, such as clear explanations of product rules and visualized return charts. Through iterative design and development, we created a robust tool that aligns with user needs and business objectives.
Play around the prototype now! -->
Outcome
From November 24th to December 8th, we observed promising results from the Earn Calculator tool. The average traffic conversion rate was 36.1%, with a notable increase of +4.6% in web homepage conversions. These metrics indicate positive user engagement with the tool, suggesting that it effectively assists users in estimating potential earnings and making informed investment decisions.
